There is nothing more frustrating for a customer or client than finding out that a supposedly reputable company has cut corners or otherwise ignored key factors to improve reliability and trustworthiness. While the quality of customer service and the products being offered are critical to maintaining a great business environment, don’t neglect the little things that can go a long way toward creating a wide group of loyal repeat customers. Remember the three steps outlined below to improve the reputation and reach of your small business.

Identify Your Key Customer Base

There are a few things virtually all companies will need to accomplish before achieving the status their owners might have envisioned. For starters, a professional image is important right from the start. In addition to simple things like a catchy slogan, sleek logo or other eye-catching design, entrepreneurs should remember vital everyday services including communication systems designed for the …