Frankly, there is a lot of money that goes into organizing a good trade show display at any event or an expense and no one wants to end up not selling their things or finding out there is extremely low traffic at that said event.
Many people make the huge mistake of expecting the trade show organizers to do all of the event advertising, of course they are going to do some of it because they are also seeking to turn a profit from the event.
However, you can never be certain just how much advertising they are going to have the time or money to do that’s why you should make sure that you do your own marketing of the event ahead of time.
This increases the traffic that the entire event gets and that naturally leads to more traffic for your booth more importantly, because you are specifically targeting the customers that you appeal to, you’ll likely increase your own booth traffic with your marketing, the customers that you already have are a great start for marketing the event.
The first thing you need to do is to secure a place in the event, a place in the display that is near where you will get some exposure, like getting the courage to set up the display near heavily traffic places but this would need you to be in contact with the customer mailing list and let them know that you have a booth and request to place it earlier in advance.
The fact is that you do not ever need to spend lots of money when it comes to getting your word out there about your company, all you need to do is to get some fliers from the company coming up with the display and then put some effort in marketing those fliers that talk about your company and theirs so that both of the companies benefit in the end.
If you want to use another marketing technique then consider using social media as it is known to attract a lot of clients in a short span of time, the best thing with this is that it can get to so many people with just one post, ensure that your email is on the post so that people can get back to you if they are interested.
The most important thing is that everything about the display, including your own presence, really speaks to the core values of your business and the products that you’re selling.