Creative talents and branding techniques are the two aspects that make graphic design an exciting field. When strategy and artistry are brought together, a brand is made, and that is what companies and businesses require for their operation. Titles, logos, headers and other components are what encompasses the formation of a brand. However, the job of designing brands is not always easy. Companies and organizations are always formed and as such they need brands and a graphic designer will have to protect what they designed before. Some designers will design the same trademark that was done by another designer, and that is where the original designer has to come forward and defend what they did. However, there are steps and measures set up to ensure that there are no duplication of designs.
The responsibility of your trademark starts and ends with you. When you design your trademark and have it in print, it becomes protected under copyright. There are two ways in which a person who has stolen an existing trademark will protect themselves, and this is through saying that they were not aware of copyright limitations or the trademark. Therefore, it is crucial to register your trademark so that it is not used by any other person. You will not be well recognized when you have the same trademark working for you. Apart from a trademark showing how creative you are as a business, it also puts you on a high level where you can be noticed easily. It will be good to distinguish who are the genuine holders of a trademark if you are the person who designed it. There are many options to choose when you want to register your trademark, and one is through the federal process.
Whichever option you decide to do it, make sure that you use symbols to represent your design. If you are not sure of the symbol type of use, then there is an avenue to assist you with that. People always make efforts to protect their trademarks but unfortunately there are others who always try to copy them. To prevent sharing of a trademark, it is important to carry out a research of your work often times. In case your trademark has landed where it should not have; then you can cover those bases.
Experts such as an intellectual property lawyer can assist with handling of a situation where someone else is using your trademark. A lawyer will evaluate the situation and give their conclusion. As a designer, you should follow all the processes when designing a trademark so that there is no issue in the future. Carry out a clearance search to ensure that whatever you are designing is not similar to something that exists already.
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