Why Should You Invest in Android Apps?

To be honest, a mobile application is an icing on the cake for the user experience, while calls and text messages are the foremost functions of a mobile device. Nevertheless, an app can become the topmost priority for a person, if it is engaging enough. A mobile application can create brand loyalty and help you from falling behind in the competitive market. As a matter of fact, the users want their favorite brands and companies to develop their own mobile applications for a customized user experience. The Mobile application development in India has become a serious business as there is a growing urge to develop and design mobile applications.

A mobile application is the best marketing and communication tool for any business/company in an inexpensive way. Keeping in mind, the importance of mobile application and its usability, you can either choose Android or iOS. Before you develop your app, it is advisable to do a market research on the Android and iPhone app development companies in town to find the right developer for you. All most every entrepreneur might come across this question: Android or iOS? Both the platforms have its own pros and cons. Based on your requirements, choose the right platform for your app.

The green robotic human is known for its lucrative features, affordability and smartphone fragmentation. Unlike Apple, Android has a wide range of devices which makes it the topmost priority in app development. Wait! This isn’t the only reason to choose Android. There are more advantages in developing an Android app. Here’s why:

Android dominates the Indian smartphone market

According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India stands as the world’s third largest smartphone market after China and the USA.

Android is only the market which can offer high-quality features at an affordable price for an extensive range of mobile devices. To put it simply, any average Indian consumer can buy an Android smartphone within his/her preferred budget. Due to the market segmentation and affordability, Android still continues to dominate the Indian smartphone market share.
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